| Paul H. Ray is a founding partner in a new consulting firm, Integral Partnerships, LLC, designed to help those organizations whose constituencies or customers are Cultural Creatives to be more successful, by aligning their internal activities and values with the values and needs of their constituencies or customers.
He has surveyed and classified well over 100,000 Americans in the past thirteen years, showing how the subcultures of values permeate all aspects of American life. During the time of the research reported in the book, he was Executive Vice President of American LIVES, Inc., a market research and opinion polling firm specializing in surveys and focus groups based on the Lifestyles, Interests, Values, Expectations and Symbols of Americans. The research projects that led to discovery of the Cultural Creatives include studies of the effects of values on consumer choices and preferences of Americans in housing, cars, food, recreation, vacation travel, finances, health, political causes (e.g., environment), media use, and altruism; and he also leads studies of innovation by consumers and business. He still consults with American LIVES on research.
Over the past 30 years he has headed research on over 100 major research and consulting projects, and written reports on them all. Major sponsors and clients include: Del Webb Corporation; Energy, Mines and Resources, Government of Canada; Environmental Protection Agency; Fetzer Institute; Gaiam, Inc.; General Motors; Hewlett-Packard; Institute of Noetic Sciences; Kaufman and Broad; Nissan North America; NYNEX; Pacific Homes Retirement Communities; Pulte Homebuilding; Rayco; Readers Digest; SRI International; Sundance; The City of Detroit; The City of Newport Beach; The City of Palm Springs; The Fieldstone Company; The National Science Foundation; The Nevele Hotel; The New York Times; The Province of Ontario; The State of Michigan; Urban Land Institute; US Tennis Association
Previous Positions:
Dr. Ray was Chief of Policy Research on Energy Conservation, Department of Energy, Mines and Resources of the Government of Canada. There he headed the largest evaluation research project conducted in Canada, on CanadaÕs efforts at home energy conservation. He was previously Associate Professor of Urban Planning and a Faculty Associate of the Institute for Social Research, at the University of Michigan, Ann Arbor, Michigan |